It’s this unintentionally hilarious and extremely baffling mash of subject matter which ultimately propelled Bee Movie from B-movie (or even C-movie), to internet stardom.įor this, we can thank Jerry Seinfeld. Supposedly, kids enjoy Bee Movie for the trite, bright aesthetic and endless B-list bee puns, whereas adults should enjoy Bee Movie for the outdated pop culture references, adultery subplot, and – suicide jokes? By allegedly attempting to appeal to everyone, Bee Movie instead appeals to no-one. Ostensibly a children’s film also meant to please adults, Bee Movie ping-pongs so haplessly between tone and subject matter that the resulting experience is nothing short of whiplash. Such is the case with 2007’s Bee Movie, a movie which has remained bafflingly relevant some 10 years after release.īut to state that the new, second-wave audience of Bee Movie exists outside the film’s “intended” viewers would imply that Bee Movie offered the smallest shred of cohesive thought to who might be watching it. Sometimes, for whatever reason, this new “audience of the internet” falls far beyond the intended group for which the film was made. A film which might not have found an audience upon its initial release goes viral, and meets a larger network of fandom which might have been too young, too uninformed, or too busy to see the movie in its first run. Forgotten media finds new audiences as it propagates across the digital frontier through discussion, archival sites, and memes, and the ease of digital accessibility places works from the 1950s on the same playing field as works from the 2010s. Whole articles and pages of the web are devoted to books, films, television shows, and other pieces of media which might have otherwise faded into obscurity without our current ease of information. Thanks to the archival nature of the internet, these pockets of pop-culture interest and relevance have grown more frequent and more unique. Suddenly, thoughts of the movie occupy your conscious mind – thus, Gremlins 2 is relevant again, even if only on a personal level. A coworker asks if you remember, say, Gremlins 2. When these works recycle into conscious perception, the resurfacing can be explicit and bombastic (think Mad Max: Fury Road), or deceptively simple. The ideas, concepts, and images cast behind in the never-ending march of content consumption aren’t forgotten or erased, but rather stored away in some distant corner of collective memory, laying dormant for another chance at relevance. #The bee movie series#Yesteryear’s productions find new purchase as inspiration for the creations of today: the Netflix series Stranger Things and the recent film Ready Player One stand as sterling examples. By: Ryan McDearmont I n our culture of information, nothing truly stays buried.
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